AWS re:Invent 23’ Direct Mailer
The Idea
We anchored our thinking on a simple line:
“We’d love for your startup to go places. And you too.”
That thought shaped everything that followed — a travel-inspired concept built around the idea of momentum, possibility, and partnership. The result was the Passport to re:Invent: a curated experience designed to acknowledge, encourage, and equip founders even before the event began.
What we did
This wasn’t just about sending a mailer. It was about designing an experience that felt thoughtful, relevant, and aligned with AWS’s values.
1. Creative Concept & Design
We developed the “Passport to re:Invent” from the ground up — a travel-themed kit that mirrored the founders’ upcoming journey. The concept allowed us to weave utility with storytelling.
Visually, the design brought together AWS’s global brand system with subtle cues familiar to an Indian audience — refined layouts, layered textures, and locally relevant details. Every element, from the printed passport to the packaging it arrived in, was crafted to feel premium, cohesive, and human — an intentional moment that created anticipation before the conference even began.
2. Data & Targeting
Our internal data team curated a focused list of high-potential startup founders — individuals who were already attending, but whom AWS wanted to engage more deeply. The targeting was sharp, the messaging tailored, and the execution personal without being overly engineered.
3. Sourcing to Shipping
We handled everything — from sourcing premium materials and managing production to warehousing and international logistics. Each package was assembled with care and shipped in time to reach recipients before their departure.
The Outcome
The Passport to re:Invent campaign opened new doors — not just for the startups, but for AWS too. It created space for meaningful conversations and set the tone for stronger, long-term relationships — before a single session had even begun.